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Rapid User Acquisition

News, tips and ideas on accelerating growth for apps and brands. 

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A Look at the Short and L...

DSPs - Beat Fraud With Pr...

Fraud Puts a Premium on Trust for DSPs In the eyes of mobile advertisers, programmatic off...

Audience Drift Is Killing...

This article is part of a mini-series ahead of Mobile World Congress and the launch of our...

Are Mobile Performance DS...

This article is part of a mini-series ahead of Mobile World Congress and the launch of our...

Targeting for Purchase In...

This post is part of an ongoing series that examines emerging trends in the commerce categ...

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