At Appnique we seek to recommend powerful keywords that raise your app’s discoverability in the app store. In order to deliver on this objective, we recommend keywords that are
Relevant to your app,
Popular, i.e, have a high likelihood of being keyed in by your targeted user,
Likely to deliver a high rank for your app, i.e., have a low level of difficulty
Our keyword suggestion tool sources keywords from multiple sources, such as the title and description of your app and of your competitors, and keywords that are already effective in ranking highly on the app store.
The Appnique Keyword Suggestions Tool is organized as part of a wizard and walks you through the selection of your app, its competitors, and your initial list of keywords. Then, our proprietary algorithm presents you with a set of keywords organized around the following metrics:
the highest rank score, which is our proprietary metric that aggregates the relevance of the keywords in terms of ranking well in the app store
popularity, which is the likelihood of the keyword being typed in by the user, and
difficulty, which determines the degree to which that keyword is in use by other apps in the app store.
The output of the keyword algorithm is displayed visually in two different formats, a table view and a word cloud, to enable you to visually determine an effective mix of keywords that will improve your app discoverability.
The first view of the results of the keyword analysis tool is a tabular display of the top keywords in order of relevancy, as determined by our proprietary rank score.
However, note that we recommend that you use your own judgement and select the keywords that appear most relevant based on your knowledge of your business domain. In addition we recommend different tactics based on how well your app is currently performing in terms of keyword ranks.
On the other hand, if your app is already successful, choose keywords with a higher difficulty score. Also, take the risk of using less popular keywords to go after long tail users.
if you do not rank well currently and seek to break into the app store, choose keywords with low difficulty scores. To help with this, switch to the Wordcloud view and look for keywords that are in the lower half of the graph.
Remember to aim for popular keywords. The sweet spot will likely be for keywords that are in the lower right quadrant of the Wordcloud.
Do review both the frequently between the table view and the wordcloud spatial representation of your keywords. If you visually see appealing keywords, based on your domain knowledge, in the left half, i.e., lower popularity scores, go ahead and try them out anyhow!
Hint: Once you have chosen your keywords pull up the Keyword Ranking Report and view the rank history of the keywords for your app and its competitors.
Good luck getting your app discovered.
If you would like to see more keywords in your account, and get even more value from our keyword suggestions, then upgrade to our Pro version.