We recently published an eBook all about how app marketers can use smart keyword discovery strategies and tools to quickly scale their Apple Search Ads campaigns. It was a resounding success.
So we thought it was time to create a similar resource that showed UA managers how to add incremental scale to their Google AdWords Search Network app install campaigns.
Our latest eBook shares what our app marketing experts have learned running successful app install campaigns for our clients using Google AdWords.
The eBook gives you some practical advice on one of the most important aspect of managing your AdWords Search Network campaigns--finding enough relevant keywords. You'll learn:
- The pros and cons of Google's keyword tools
- How to use third-party keyword discovery platforms to drive volume
- How to find volumes of relevant terms, including long-tail and non-obvious terms and misspellings
So whether you're an AdWords pro, or are just experimenting with the channel, we think our latest eBook will give you the tips and tools you need to get the most scale and efficiency from your Google campaigns.