We're excited to have just published a new guide on a subject that's near and dear to our hearts--how to nail Facebook targeting for high-performance app install campaigns--more specifically how to master Facebook Lookalike audiences.
This easy-to-read piece distills lots of knowledge from our Facebook advertising experts who manage campaigns for our clients day in, day out.
Here's some of what you'll learn when you download our new guide:
- How to generate a great seed list
- Options for building your lookalike audience
- Balancing precision and reach
- Targeting and exclusion strategies
- How to scale your audience beyond lookalikes
We hope you find the new piece useful!