Here at Appnique we’ve helped app marketers large and small find and acquire more high-quality users for less cost, so when Flowplay approached us to help them market the mobile app version of its Vegas World game, we were happy to help.
The Flowplay team had managed paid UA campaigns internally using various low cost ad networks; but found it challenging to obtain high-quality, engaged users at a reasonable cost.
After understanding Flowplay’s target users and acquisition goals our Appnique managed services team combined its expertize with our intelligent audience targeting technology to increase click-to-install ratio and app engagement, all while reducing CPI.
Here’s what Derrick Morton, Flowplay’s CEO had to say about the performance gains seen with Appnique.
“We’ve run several paid campaigns for Vegas World, using Appnique’s managed UA service. We were able to drive lower CPIs and higher engagement, while eliminating lower performing channels. We also were able to use our existing analytics SDKs and tools and got total transparency on pricing and performance. I did not have to worry about lower performing incentivized installs being blended in to artificially decrease the reported CPI.”
To get the full story on how Appnique helped Flowplay drive more high-quality customers at a lower cost, ready the case study.