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Rapid User Acquisition

News, tips and ideas on accelerating growth for apps and brands. 

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A Look at the Short and L...

DSPs - Beat Fraud With Pr...

Fraud Puts a Premium on Trust for DSPs In the eyes of mobile advertisers, programmatic off...

Audience Drift Is Killing...

This article is part of a mini-series ahead of Mobile World Congress and the launch of our...

Are Mobile Performance DS...

This article is part of a mini-series ahead of Mobile World Congress and the launch of our...

Targeting for Purchase In...

This post is part of an ongoing series that examines emerging trends in the commerce categ...

A Head-to-Head Analysis o...

 

Easy Facebook Audience Cr...

Appnique Express is our streamlined iteration of the Appnique Affinity Analysis tool for a...

Jumpstart your Free Trial...

If you’ve just started on Appnique or signed up for our 7-day free trial, it’s important t...

Mobile User Acquisition T...

 

Best Practice: Pair Inter...

 

Appnique free trial detai...

  After you submit payment information for your free trial, we will email you login inform...

5 Surprisingly Extinct Fa...

  Last week, Appnique quantified what many growth marketers saw evidence of with their cam...

What Facebook's massive i...

 

How To Optimize Facebook ...

 

On-Demand Webinar: Acquir...

 For many app marketers shifting their focus from CPI to ROI, the change hasn't been easy....

A Growth Mindset for Mobi...

 

4 trends impacting app ma...

This article is part of an ongoing series helping Mobile UA Marketers get the most out of ...

How to scale your Apple S...

 

How far is too far when i...

Join Appnique at MAU in L...

Join Appnique CEO, Jai Jaisminha at MAU 2017 for a panel discussion, "Scaling Beyond Looka...

Apple Search Ads expandin...

This post is part of an ongoing series helping app marketers drive scale and increase ROI ...

What Google AdWords Updat...

This post is part of an ongoing series helping app marketers drive scale and increase ROI ...

Couple AEO and Facebook I...

 

Meet Appnique at the Mobi...

This week we're looking forward to heading down to San Francisco to participate at the Mob...

New eBook - How to Scale ...

We're really excited to launch our latest eBook written to help app marketers quickly scal...

Tips for effective app in...

When Andrew Bosworth (or “Boz” as he’s known on the Facebook campus) speaks, app marketers...

Meet Appnique at GrowthSt...

On Thursday this week we’ll be joining other mobile user acquisition experts in San Franci...

How to cash in on Apple S...

According to many sources, including AdWeek, many big brands are already taking advantage ...

Appnique’s New Smart Keyw...

REDMOND, WA – November 29, 2016 – Appnique, a leader in audience targeting for app markete...

Facebook announces myster...

Here at Appnique we live and breathe Facebook app install campaigns, so we were excited to...

Meet Appnique at the Gami...

It’s a wet and windy fall in the Seattle area, so we’re doubly excited to be heading South...

New eBook: Moving beyond ...

If you've had some success with Facebook lookalike audiences, but just can't get the scale...

The Limit Ad Tracking apo...

If you’re running app install campaigns on Facebook, the latest news about Apple’s LAT (Li...

Why it’s more important t...

Smart app marketers have always known that a multi-channel approach to UA is important, bu...

Opportunities and risks f...

As I was scanning the mobile app marketing news this week a few numbers caught my eye.

New eBook: App Marketers ...

We're excited to have just published a new guide on a subject that's near and dear to our ...

Facebook search ads just ...

There’s been a lot of news for app marketers about search marketing lately. First Apple an...

1.03 billion reasons to r...

Our recent blog post highlighted Facebook’s total dominance of the app install ad market. ...

Get a grip on your audien...

Running Facebook app install campaigns is not for the faint of heart. It takes time, know ...

One step closer to ROAS N...

Here at Appnique we get pretty excited when we learn about new ways that app marketers can...

Facebook app advertising ...

Recent news from Citi Research presented some pretty staggering facts about just how much ...

Live from Cannes - Facebo...

While we may not have been able to join Facebook and others in person at the Cannes Lions ...

Apple Search Ads are Comi...

We were excited to recently hear that Apple plans to offer search ads in its App Store sta...

Life in the Mobile App Ma...

The mobile marketing ecosystem has and will continue to evolve at a rapid rate, as evidenc...

Appnique Founder & CEO, J...

Appnique Founder and CEO, Jai Jaisimha was recently featured as a guest author on Mobile M...

Why Fiksu waved goodbye t...

If you’re a number junky like me, you’re always keen to know how the metrics that matter m...

Flowplay drives more high...

Here at Appnique we’ve helped app marketers large and small find and acquire more high-qua...

Facebook dominates apps d...

A common thing we hear from speaking with app marketers is how challenging it is to keep u...

August 2015 Newsletter

 

Appnique Managed Service ...

Accelerates growth with key hires and product enhancements

June 2015 Newletter

Appnique Webinar:  Leveling the playing field between the marketer and the mobile social p...

May 2015 Newsletter

Appnique Provides Customizable Email Notifications Whether you’re an app development compa...

Ad Sets View Improves A/B...

People are different. Seems like such a simple statement and yet it has a profound impact ...

Changes to Facebook Mobil...

Recently Facebook announced that it was making changes to its Mobile App Install Ads to be...

3 Steps to Choosing the R...

Whether you are a novice app developer, or a veteran app marketer, there are many misconce...

Getting it Right: Cost Pe...

 Big installs sound impressive, but... I have been guiding user acquisition budgets for a ...

Get your app discovered u...

At Appnique we seek to recommend powerful keywords that raise your app’s discoverability i...

Getting Started with Appn...

This post offers a quick introduction to Appnique, featuring our recently updated user int...

Announcing our managed se...

Organic app store SEO (ASO) is a very effective way to acquire new users for your mobile a...

The "Science" of Mobile A...

AppConext Conference Recap Day2  Day2 at the AppConext Conference last week in Seattle foc...

The "Art" of Mobile App D...

AppConext Conference Recap Day 1 Last week, Seattle hosted the inaugural AppConext confere...

Appnique to Chair AppCone...

AppConext is coming soon to Seattle!   It is the only conference that is focused exclusive...

Get a free mobile app dis...

One of our most popular demos at trade shows is an App Discoverability Audit.  

Join us at SM2 in New Yor...

Appnique will be in New York for SM2 on Sept. 24 & 25.  SM2 is a major mobile marketing ev...

How to decide if your app...

How many times have you had an idea for an app and wondered if its worth building and laun...

Use our new phrase sugges...

One of our goals at appnique is to help you quickly and easily find better keyword suggest...

Stay on top of your compe...

This is a quick update on a new feature we've just rolled out. We consistently get positiv...

Three simple steps to dri...

One of the challenges of App Store SEO is knowing that the optimizations you made resulted...

The cure for dashboard fa...

Here at appnique, our goal is to help you manage the entire lifecycle of your app, from la...

Using appnique before, du...

appnique provides several key benefits before, during and after the launch of an applicati...

How-to: App Store SEO for...

To effectively optimize for iTunes, the app creator must: Keep in mind that all keyword up...

The Case for App Store SE...

Challenges for app marketers The mobile apps marketplace continues to grow explosively cre...

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