There’s been a lot of news for app marketers about search marketing lately. First
that it plans to serve search ads, and then on Facebook’s Q2 2016 earnings call Mark Zuckerberg gave some hints on Facebook’s intentions in this area. Here’s an extract of what Facebook’s CEO had to say:
"So when we talk about our strategy, I often talk about how when we develop new products we think about it in three phases. First, building a consumer use case. Then, second, making it so that people can organically interact with businesses. And then third, on top of that, once there’s a large volume of people interacting with businesses, giving businesses tools to reach more people…and that’s ultimately the business opportunity.