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5 Surprisingly Extinct Facebook Interests

Posted by Nick Martin

22 June 2017

 

Last week, Appnique quantified what many growth marketers saw evidence of with their campaigns: roughly a third of all Facebook interests had been invalidated.

 

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Topics: Industry news

Facebook's massive interest clean-up: what you need to know

Posted by Nick Martin

16 June 2017

This post is part of an ongoing series from Appnique giving app marketers tips, insights and ideas for improving ROAS at scale across Facebook, Apple Search Ads, and Google. 

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Topics: Industry news

How to optimize Facebook Lookalike Audiences for UA campaigns

Posted by Nick Martin

06 June 2017

In this series, we explore new ways to apply the data driven approach for acquisition campaigns spanning Facebook, Google AdWords and Apple Search Ads. Learn more about how you can get started with affinity-based targeting here or check out our on-demand webinar. 

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Topics: Mobile App UA Campaigns

On-Demand Webinar: Acquire & Retain High Value Users In Today's Mature App Economy

Posted by Nick Martin

31 May 2017

How to acquire and retain high value users at scale using an affinity based approach to acquisition and retention. Contact us to get started increasing your ROAS at scale. 

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Topics: webinar

A Growth Mindset for Mobile User Acquisition

Posted by Jai Jaisimha

18 May 2017

 This article is part of an ongoing series helping Mobile UA Marketers get the most out of Apple Search Ads, Facebook, and Google AdWords. For an in-depth look at targeting high value users at scale check out our on-demand webinar or contact us for a free consultation.

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Topics: webinar

4 trends impacting app marketers in 2017

Posted by Nick Martin

11 May 2017

This article is part of an ongoing series helping Mobile UA Marketers get the most out of Apple Search Ads, Facebook, and Google AdWords. Register for our upcoming webinar for an in-depth look at targeting high value users at scale or contact us for a free consultation.

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Topics: Mobile App UA Campaigns

How to scale your Apple Search Ads with an affinity-based approach

Posted by Nick Martin

04 May 2017

This article is part of an ongoing series helping Mobile UA Marketers get the most out of Apple Search Ads. To learn more, download our free ebook or contact us for a free consultation.

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Topics: Mobile App UA Campaigns

How far is too far when it comes to targeting with customer data?

Posted by Jai Jaisimha

26 April 2017

This is the part of a series of articles for app marketing pros leading up to and during MAU 2017. Connect with us on Twitter for more tips and industry news or schedule a free consultation.

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Topics: Industry news

Why Your Facebook Lookalike Campaign Won't Scale

Posted by Jai Jaisimha

25 April 2017

This post is the first in a series of articles for app marketing pros leading up to and during MAU 2017. Connect with us on Twitter for more tips and industry news or schedule a free consultation.
 

 

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Topics: Facebook Mobile App Install Ads

Join Appnique at MAU in Las Vegas!

Posted by Nick Martin

25 April 2017

Join Appnique CEO, Jai Jaisminha at MAU 2017 for a panel discussion, "Scaling Beyond Lookalikes"

 

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Topics: News from Appnique

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