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Appnique Blog

New eBook - How to Scale Your Google Adwords App Install Campaigns With Smart Keyword Discovery

Posted by Jeanette Mifsud

15 February 2017

We recently published an eBook all about how app marketers can use smart keyword discovery strategies and tools to quickly scale their Apple Search Ads campaigns. It was a resounding success.

So we thought it was time to create a similar resource that showed UA managers how to add incremental scale to their Google AdWords Search Network app install campaigns.

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Topics: eBooks

App Event Optimization and Facebook interest targeting pack a great one, two punch

Posted by Jeanette Mifsud

09 February 2017

When Facebook announced last July the ability for app marketers to optimize campaigns based on app events, we were thrilled. Like Facebook, we have long understood the importance of going beyond the install and finding customers who will deliver long-term value to your business.

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Topics: Industry news

Meet Appnique at the Mobile Growth Summit

Posted by Jeanette Mifsud

31 January 2017

This week we're looking forward to heading down to San Francisco to participate at the Mobile Growth Summit.

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Topics: Industry news

New eBook - How to Scale Your Apple Search Ads Campaigns With Smart Keyword Discovery

Posted by Jeanette Mifsud

25 January 2017

We're really excited to launch our latest eBook written to help app marketers quickly scale their Apple Search Ads campaigns, and take advantage of the ad platform's excellent performance.

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Topics: eBooks

Tips for effective app install campaigns from the “Boz”--Facebook’s head of advertising

Posted by Jeanette Mifsud

12 January 2017

When Andrew Bosworth (or “Boz” as he’s known on the Facebook campus) speaks, app marketers listen. And if they’re smart, they act on the sage advice from Facebook’s VP of advertising and business.

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Topics: Industry news

Meet Appnique at GrowthStack in San Francisco

Posted by Jeanette Mifsud

05 December 2016

On Thursday this week we’ll be joining other mobile user acquisition experts in San Francisco, for what promises to be an exciting event. Organized by Grow.co, this event is the first to focus on the tools, tech and team structure required to drive successful mobile user acquisition strategies.

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Topics: Industry news

How to cash in on Apple Search Ads low CPIs--while they last!

Posted by Jeanette Mifsud

02 December 2016

According to many sources, including AdWeek, many big brands are already taking advantage of Apple’s new Search Ads to drive app installs, and seeing bargain-price cost per installs (CPIs).

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Topics: Industry news

Appnique’s New Smart Keyword Discovery Tool Helps App Marketers Drive Volume And Quality Through Apple Search Ads and Google Play Search Campaigns.

Posted by Jeanette Mifsud

29 November 2016

REDMOND, WA – November 29, 2016 – Appnique, a leader in audience targeting for app marketers, today announced a major enhancement to the company’s successful Intelligent Audience Targeting Technology. Now, in addition to being able to build high-affinity precise interest groups for Facebook app install campaigns, app marketers can quickly discover a large volume of relevant keywords for their Apple Search Ads or Google Play search campaigns.

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Topics: News from Appnique

Facebook announces mysterious new interest targeting expansion

Posted by Jeanette Mifsud

21 November 2016

Here at Appnique we live and breathe Facebook app install campaigns, so we were excited to hear Facebook’s recent news regarding automatic targeting expansion. In case you missed it, here’s the gist of the announcement:

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Topics: Industry news

Meet Appnique at the Gaming Insiders Summit

Posted by Jeanette Mifsud

03 November 2016

It’s a wet and windy fall in the Seattle area, so we’re doubly excited to be heading South next week to beautiful (and hopefully sunny) Berkeley, CA, to exhibit at the Gaming Insiders 2016 Summit.

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Topics: Industry news

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