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Appnique Blog

Opportunities and risks for app marketers as smartphones dominate digital landscape

Posted by Jeanette Mifsud

13 September 2016

As I was scanning the mobile app marketing news this week a few numbers caught my eye.

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Topics: Industry news

New eBook: App Marketers Guide to Facebook Targeting, Succeeding With Lookalike Audiences

Posted by Jeanette Mifsud

09 September 2016

We're excited to have just published a new guide on a subject that's near and dear to our hearts--how to nail Facebook targeting for high-performance app install campaigns--more specifically how to master Facebook Lookalike audiences.

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Topics: eBooks

Nailing ad creative and app store content - tips for killer Facebook app install campaigns part two

Posted by Jeanette Mifsud

26 August 2016

Really mastering Facebook app install campaigns can be tough, especially if you’re new to Facebook’s ad platform. That’s why we distilled some tips from our Facebook app marketing experts into our recent eBook and series of posts.

In the first part of this three-part blog series we looked at how to hone in on the right target for your app install campaign. Now it’s time to share some tips on producing ad creative that generates clicks and app store content that converts viewers to users.

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Topics: Facebook Mobile App Install Ads

Facebook search ads just around the corner? How to take advantage of keywords today to boost app installs.

Posted by Jeanette Mifsud

10 August 2016

There’s been a lot of news for app marketers about search marketing lately. First Apple announced that it plans to serve search ads, and then on Facebook’s Q2 2016 earnings call Mark Zuckerberg gave some hints on Facebook’s intentions in this area. Here’s an extract of what Facebook’s CEO had to say:

"So when we talk about our strategy, I often talk about how when we develop new products we think about it in three phases. First, building a consumer use case. Then, second, making it so that people can organically interact with businesses. And then third, on top of that, once there’s a large volume of people interacting with businesses, giving businesses tools to reach more people…and that’s ultimately the business opportunity.

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Topics: Industry news

1.03 billion reasons to run app install ads on Facebook

Posted by Jeanette Mifsud

29 July 2016

Our recent blog post highlighted Facebook’s total dominance of the app install ad market. This week’s earnings announcement from the social media giant provides further compelling evidence (if you needed it) that mastering Facebook advertising is not an option for the serious app marketer.

One number that jumped out at me from Facebook’s Q2 summary - 1.03 billion - the number of Mobile DAUs (Daily Average Users) for June 2016. A whopping increase of 22% year-over-year.

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Topics: Industry news

Get a grip on your audience - tips for killer Facebook app install campaigns - part one

Posted by Jeanette Mifsud

28 July 2016

Running Facebook app install campaigns is not for the faint of heart. It takes time, know how and perseverance to meet your growth, efficiency and quality goals.

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Topics: eBooks

One step closer to ROAS Nirvana--Facebook App Event Optimization

Posted by Jeanette Mifsud

18 July 2016

Here at Appnique we get pretty excited when we learn about new ways that app marketers can maximize their ROAS and find more high-quality users--after all that’s what we’re all about. So today’s announcement from Facebook gave us reason to celebrate and reflect on how we can help our clients achieve even better results with their app install campaigns.

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Topics: Industry news

Facebook app advertising revenue exploding--are you making the most of your ad dollars?

Posted by Jeanette Mifsud

07 July 2016

Recent news from Citi Research presented some pretty staggering facts about just how much app marketers are spending on Facebook to promote their apps. After my head stopped spinning, I began to wonder just how effective that ad spend is. But before we get to that, check out these numbers from Citi Research:
  • 1.15 billion apps - the number Citi estimated will be downloaded through marketing on Facebook properties in 2016. A rise of 33% over 2015
  • $2.9 billion - the amount of Facebook's ad revenue from mobile app-install ads in 2015, or 17% of ad revenue.
  • 4 billion - the estimated cumulative total of app downloads from Facebook by 2017
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Topics: Industry news

Live from Cannes - Facebook’s creative push for app marketers

Posted by Jeanette Mifsud

23 June 2016

While we may not have been able to join Facebook and others in person at the Cannes Lions International Festival of Creativity this week, we were there in spirit.

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Topics: Industry news

Apple Search Ads are Coming! Here’s how to turn them into a game changer for your App Install Campaigns

Posted by Jeanette Mifsud

15 June 2016

We were excited to recently hear that Apple plans to offer search ads in its App Store starting with a beta this summer and a planned roll out in the fall. Similar to web-based search ads, Apple plans to show ad units inline with organic search results when a user searches for apps.

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Topics: Industry news

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